Among a typeface's most important attributed are weight – the width of the strokes that compose its letters, and size – the height and width of the letters. Other modifications like italicization can play a role too.Ī limited number of licenses for Neue Helvetica are available, free of charge, to professional campus communicators who agree to use them within our brand parameters. Typographic hierarchy is critical to establishing visual hierarchy. Prefer left-aligned text in most cases use centered, right-aligned, and justified alignments sparingly.Err on the side of longer measures when using justified text alignment 9-15 words per line (or 50-75 characters per line) is recommended. Right-size your text column width, also referred to as measure, for optimal legibility: too narrow (fewer than 5 words per line) or too wide (more than 15 words per line) can negatively impact legibility.Don’t let a typeface distract from the design in general, think about how can you make the typography powerful by playing with weight and dimensions instead of different typefaces. Too many fonts can make the design seem busy and even interfere with the user’s perception of the visual hierarchy. Use Helvetica Neue as the default for all text, and only deviate with purpose.(See more about typographic hierarchy below.) Body text should look like other body text. Information of a type should look alike. Headers should look like other headers. Use typefaces and font sizes consistently to indicate role – all titles of equal importance should looks the same, for example.Roboto, Source Sans Pro, or Arial may be used when Helvetica Neue or Helvetica are not available, such as in shared documents or web and electronic communications, when you cannot rely on the typeface to be installed on audience computers. When Helvetica Neue is not available, Helvetica is a suitable substitute. Helvetica Neue is recommended for use as the featured typeface in all University of Colorado communications.

It works equally well for display type and body copy. The openness and geometry of its form make it highly legible. It is a classic sans serif face: simple, modern, and elegant. Our typeface is Helvetica Neue, (pronounced “noy-a” or “new”). It helps unify our materials and promotes familiarity with our messaging. Typography is an essential part of our personality.

Helvetica font style